Version: v2.6 Date: 24 April 2025

Privacy Policy

Data privacy is of high importance for Sandberg and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

Who is the controller of your personal data?

The Danish company, Sandberg A/S (“Sandberg”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

Name Address Company registration number
Sandberg A/S
(Sandberg A/S is a company in the EET Group)
Bregnerødvej 133D
3460 Birkerød
Denmark
VAT no.: DK14569596
A/S reg.: 193 395

Where do we store your data?

The data that we collect from you is stored within the European Union (“EU”).

Personal information collected on our sites and services may be stored and processed in Denmark. We may also in accordance with the applicable laws store and process that information in other EU countries in which we, our affiliates, subsidiaries or agents maintain facilities. By using one of our sites or services, you consent to any such transfer of information outside of your country.

Who can access your data?

Sandberg keep your personal information confidential. We will not sell, rent or lease your personal information to others. Unless we have your permission, we will not use or share your personal information in ways unrelated to the ones described at the time you provide the data. We engage service providers and suppliers (“agents”) to perform certain functions on our behalf. For example, these agents may deliver products to you, provide product service and support, maintain our information technology systems, and assist us with marketing and communication initiatives. Those agents will be permitted to obtain only the personal information they need to perform the services. They are required to maintain the confidentiality of the information received on our behalf and are prohibited from using it for any other purpose.

Sandberg may access and/or disclose your personal information if we believe such action is necessary to: (a) comply with the law or legal process served on us; (b) comply with requests for information from police or government authorities, (c) protect and defend our rights or property (including the enforcement of our agreements); or (d) act in urgent circumstances to protect the personal safety of our employees or members of the public.
We or our affiliates could merge with or be acquired by another business or their respective assets may be acquired. We will seek appropriate protection for personal information in these types of transactions.

How we use your information

Sandberg may use the personal information we collect to operate our websites, to fulfill your requests for information, to register your products, to process your job application, to provide you promotional materials, to allow you to participate in contests and surveys, to provide service and support, and to carry out the transactions you have requested. These uses may include providing you with more effective customer service; making the sites or services easier to use by eliminating the need for you repeatedly to enter the same information; performing research and analysis aimed at improving our products, services and solutions; and displaying content and advertising that are customized to your interests and preferences in accordance with the applicable law.

For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

What are your rights?

  • Right to access

    You have the right to request information about the personal data we hold on you at any time. You can contact Sandberg and we will provide you with your personal data via e-mail.

  • Right to portability

    Whenever Sandberg processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

  • Right to rectification

    We strive to keep your personal information accurately recorded. We have implemented technology, management processes, and policies to help maintain data accuracy. We provide individuals with reasonable access to review and correct their personal information. We will make reasonable efforts to make necessary corrections. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access to or making alterations to data we maintain.

  • Right to erase your data

    You have the right to erase any personal data processed by Sandberg at any time except for the following situations:

    • you have an ongoing matter with Customer Service
    • you have an open order which has not yet been shipped or partially shipped
    • you have an unsettled debt with Sandberg, regardless of the payment method
    • if you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes
    • if you are suspected or have misused our services within the last four years
  • Right to complain with a supervisory authority

    If you consider Sandberg is processing your personal data in an incorrect way you can contact us (privacysandberg.world). You also have the right to raise a complaint to a supervisory authority.

How can you exercise your rights?

We take data protection very seriously and therefore we have customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at privacysandberg.world

Children’s Privacy

We do not knowingly collect information from children under the age of 16. We encourage parents and guardians to take an active role in their children’s online activities and interests.

Updates to this statement

If we change this policy, we will post the revised statement here, along with the date and version of revision. If we make significant changes to the statement, we may also post a notice on our home page. Any changes will apply only from date of the revision.

Specific processes of personal data that we collect

What types of personal data do we collect?

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: email address; password; Tracker; Usage Data; Data communicated while using the service; first name; last name; various types of Data; Invoicing information; Universally unique identifier (UUID); purchase history; device information; phone number; billing address.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website. Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact Sandberg.
Any use of Cookies – or of other tracking tools – by this Website or by third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document.

The User's Personal Data may be used for legal purposes by Sandberg in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. The User declares to be aware that Sandberg may be required to reveal personal data upon request of public authorities.

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose.

Who can access your data?

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Sandberg, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Sandberg. The updated list of these parties may be requested to Sandberg at any time.

Sandberg takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

Place of processing

The Data is processed at Sandberg's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Sandberg to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with Sandberg (privacysandberg.world).

What is the legal ground to process your personal data?

Sandberg may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes. Note: Under some legislations Sandberg may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which Sandberg is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Sandberg;
  • processing is necessary for the purposes of the legitimate interests pursued by Sandberg or by a third party.

In any case, Sandberg will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

How long do we save your data?

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:

  • Personal Data collected for purposes related to the performance of a contract between Sandberg and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of Sandberg’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by Sandberg within the relevant sections of this document or by contacting Sandberg (privacysandberg.world).

Sandberg may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Sandberg may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Disabled as long as you do not consent to Functional Cookies.
Facebook account access (Meta Platforms, Inc.)
Facebook Authentication is a registration and authentication service provided by Meta Platforms, Inc. and is connected to the Facebook social network.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: E-mail, Name, Tracker, Various types of Data as specified in the privacy policy of the service
Place of processing: United States - Privacy Policy

Disabled as long as you do not consent to Functional Cookies.
Twitter OAuth (Twitter, Inc.)
Twitter Oauth is a registration and authentication service provided by Twitter, Inc. and is connected to the Twitter social network.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: E-mail, Name, Tracker, Various types of Data as specified in the privacy policy of the service
Place of processing: United States - Privacy Policy

Disabled as long as you do not consent to Functional Cookies.
Google OAuth (Google Ireland Limited)
Google OAuth is a registration and authentication service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, and is connected to the Google network.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: E-mail, Name, Tracker, Various types of Data as specified in the privacy policy of the service
Place of processing: Ireland, United States - Privacy Policy

The services contained in this section enable Sandberg to monitor and analyze web traffic and can be used to keep track of User behavior.

Disabled as long as you do not consent to Performance Cookies.
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation..

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: Tracker, Usage Data, City
Place of processing: Ireland, United States - Privacy Policy - Opt Out

Cloudflare Web Analytics (Cloudflare Inc.)
Cloudflare Web Analytics is a anonymized analytics service provided by Cloudflare Inc. It does not use any client-side state, such as cookies or localStorage, to collect usage metrics. They also don't collect personal information and don't identify individuals via IP address, browser's User Agent string or any other data.

Personal Data processed: Device, Language, Usage Data
Place of processing: United States - Privacy Policy

Will not use cookies as long as you do not consent to Performance Cookies.
Sandberg's In-house Analytics service
On-premise analytics service for statistical purposes, to improve our site and to recognize and stop any misuse.

Personal Data processed: Tracker, Device, Language, Usage Data

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Video Vimeo (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows this website to incorporate content of this kind on its pages.
Vimeo player is loaded with the option 'Do not track' to prevent from tracking session data and cookies.


Page: Home, Products
Personal Data processed: Tracker
Place of processing: United States - Privacy Policy

Disabled as long as you do not consent to Functional Cookies.
Youtube video widget (Google Ireland Limited)
Youtube is a video content visualization service provided by Google Ireland Limited that allows this website to incorporate content of this kind on its pages.
Privacy Enhanced Mode: This widget is configured to avoid storing information and cookies about users of this site unless they open the video link on Youtube.


Page: Products
Personal Data processed: Tracker, Usage Data
Place of processing: Ireland, United States - Privacy Policy

Disabled as long as you do not consent to Functional Cookies.
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland Limited or by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, that allows this Website to incorporate content of this kind on its pages.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Page: Where to buy
Personal Data processed: Tracker, Usage Data
Place of processing: Ireland, United States - Privacy Policy

This type of service has the purpose of hosting Data and files that enable this website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this website.

Silurian (Silurian SLU)
Silurian SLU provides traffic optimization, hosting, infrastructure and web maintenance and security service.

Legal basis for processing: Contract
Place of processing: Spain - Privacy Policy

OVHCloud (OVH SAS)
OVHcloud is a data center provided by OVH Hispano SL or by OVH S.A.S., depending on how Sandberg manages the Data processing.

Personal Data processed: Usage Data
Legal basis for processing: Contract
Place of processing: Germany, Spain, France - Privacy Policy

This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization, distribution and security service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this website, i.e., communication between this website and the User's browser, while also allowing analytical data from this Application to be collected.

Personal Data processed: Various types of Data as specified in the privacy policy of the service
Legal basis for processing: Contract
Legal basis for data transfer: Standard data protection clauses
Place of processing: United States - Privacy Policy

Bunny CDN (BunnyWay d.o.o.)
Bunny CDN is a traffic optimization and distribution service provided by BunnyWay d.o.o.

Personal Data processed: Usage Data
Legal basis for processing: Contract
Place of processing: Slovenia - Privacy Policy

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Disabled as long as you do not consent to Marketing Cookies.
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, that connects data from the Google Ads advertising network with actions performed on this Website.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: Tracker, Usage Data
Place of processing: Ireland, United States - Privacy Policy

Will not use cookies as long as you do not consent to Marketing Cookies.
Facebook Ads conversion tracking "pixel" (Meta Platforms, Inc.)
Facebook Ads conversion tracking (also known as Facebook pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Legal basis for processing: Consent
Legal basis for data transfer: Standard data protection clauses
Personal Data processed: Tracker, Usage Data
Place of processing: United States - Privacy Policy

Sandberg is allowed to transfer Personal Data collected within the EU to third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. Any such Data transfer is based on one of the legal bases described below. Users can inquire with Sandberg to learn which legal basis applies to which specific service.

Data transfer to countries that guarantee European standards
If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out according to an adequacy decision of the European Commission. The European Commission adopts adequacy decisions for specific countries whenever it considers that country to possess and provide Personal Data protection standards comparable to those set forth by EU data protection legislation. Users can find an updated list of all adequacy decisions issued on the European Commission's website.

Data transfer abroad based on standard contractual clauses
If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out by Sandberg according to “standard contractual clauses” provided by the European Commission. This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, Users are requested to contact Sandberg through the contact details provided in the present document.

How do we use cookies?

Sandberg uses cookies and other tracking technologies to give you the full functionality of the website, to customize your user experience, perform analytics and deliver personalized advertising on our websites, apps and newsletters across internet and via social media platforms.
Such technologies allow Sandberg to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as 'Trackers' within this document – unless there is a reason to differentiate.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Website uses Trackers managed directly by Sandberg (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by Sandberg or the relevant provider. Some of them expire upon termination of the User’s browsing session.

Activities strictly necessary for the operation of this Website and delivery of the Service
Strictly Necessary Cookies

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
These cookies are necessary to maintain our services and cannot be switched off. You can set your browser to block or alert you about these cookies, but that can make some parts of the site not work.

Name Exp
PHPSESSID 1 Month
cf_clearance 1 Time
cookieconsent_dismissed 1 Year
country 1 Year
darkmode 1 Year
language 1 Year
pagelimit 1 Year
DrugelUID 1 Year
DrugelPW 1 Year

Displaying content from external platforms

Video Vimeo (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows this website to incorporate content of this kind on its pages.
Vimeo player is loaded with the option 'Do not track' to prevent from tracking session data and cookies.


Place of processing: United States - Privacy Policy
Name Exp
__cf_bm
Cookie from the network provider Cloudflare to prevent bots
30 Minutes
JSESSIONID At end of session
Other activities involving the use of Trackers
Performance Cookies

These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the site.

The services contained in this section enable Sandberg to monitor and analyze web traffic and can be used to keep track of User behavior.

Disabled as long as you do not consent to Performance Cookies.
Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Place of processing: Ireland, United States - Privacy Policy - Opt Out
Name Exp
_ga 2 Years
_gid 1 Day
_gat_gtag_[propertyid] 1 Minutes

Will not use cookies as long as you do not consent to Performance Cookies.
Sandberg's In-house Analytics service
On-premise analytics service for statistical purposes, to improve our site and to recognize and stop any misuse.
Name Exp
_pk_id 13 Months
_pk_ref 6 Months
_pk_ses, _pk_var, _pk_hsr 30 Minutes

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services. Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third-party services, for registration or identification purposes. Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Disabled as long as you do not consent to Functional Cookies.
Facebook account access (Meta Platforms, Inc.)
Facebook Authentication is a registration and authentication service provided by Meta Platforms, Inc. and is connected to the Facebook social network.

Place of processing: United States - Privacy Policy
Name Exp
_fbp 3 Months

Disabled as long as you do not consent to Functional Cookies.
Twitter OAuth (Twitter, Inc.)
Twitter Oauth is a registration and authentication service provided by Twitter, Inc. and is connected to the Twitter social network.

Place of processing: United States - Privacy Policy
Name Exp
_twitter_sess Session
fm Permanent
guest_id 13 Months

Disabled as long as you do not consent to Functional Cookies.
Google OAuth (Google Ireland Limited)
Google OAuth is a registration and authentication service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, and is connected to the Google network.

Place of processing: Ireland, United States - Privacy Policy
Name Exp
NID 6 Months
__Secure-3PAPISID 13 Months
__Secure-3PSID 13 Months
__Secure-3PSIDCC 13 Months

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Disabled as long as you do not consent to Functional Cookies.
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland Limited or by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, that allows this Website to incorporate content of this kind on its pages.

Place of processing: Ireland, United States - Privacy Policy
Name Exp
NID 6 Months
SID 14 Days

Disabled as long as you do not consent to Functional Cookies.
Youtube video widget (Google Ireland Limited)
Youtube is a video content visualization service provided by Google Ireland Limited that allows this website to incorporate content of this kind on its pages.
Privacy Enhanced Mode: This widget is configured to avoid storing information and cookies about users of this site unless they open the video link on Youtube.


Place of processing: Ireland, United States - Privacy Policy

Marketing Cookies

When you accept marketing cookies, you give us your consent to place cookies on your device to provide you with relevant content that fits your interests. These cookies may be set through our site by our advertising partners or us, to build a profile of your interests and show you relevant content on our and third-party sites. To be able to deliver content that fits your interests, we will use your interactions together with personal information you have provided to us on our site. To present you with relevant content on third-party sites, we will share this information and a customer identifier such as an encrypted email-address or device id with third parties, such as advertising platforms and social networks. To make the content as interesting as possible for you, we may link this data across the different devices you use. If you choose not to accept marketing cookies, we will not place such cookies on your device, and you may experience less relevant content from us.

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Disabled as long as you do not consent to Marketing Cookies.
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how Sandberg manages the Data processing, that connects data from the Google Ads advertising network with actions performed on this Website.

Place of processing: Ireland, United States - Privacy Policy
Name Exp
_gcl_au 13 Months
IDE 2 Years
NID 6 Months
ANID 13 Months

Will not use cookies as long as you do not consent to Marketing Cookies.
Facebook Ads conversion tracking "pixel" (Meta Platforms, Inc.)
Facebook Ads conversion tracking (also known as Facebook pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

Place of processing: United States - Privacy Policy
Name Exp
_fbp 3 Months

How to withdraw your cookie consent?

You can at anytime disable your non-essential cookie by withdrawing your consent. You manage your cookie consents in Cookie Settings at the bottom of this website.
In addition to your consent withdrawal, you can easily stop your browser from accepting cookies by configuring your browser’s cookie settings.
All commercial web browsers are featured with cookie management functionality.
Please check your web browser to find out more how to delete or disable cookies etc.
If you choose to disable cookies, you may face limitation on functionality and a deteriorated user experience.

Since the use of third-party Trackers through this Website cannot be fully controlled by Sandberg, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact Sandberg should they wish to receive any further information on the use of such technologies by this Website.

Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or host names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.

Service
The service provided by this Website as described in the relative terms (if available) and on this site/application.

European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Why do we use your personal data?

We will use your personal data to create and manage your personal account in order to give you a personalised and relevant experience at Sandberg.

What types of personal data do we collect?

We will always process your e-mail address and password that you submit to us when you sign up for a Sandberg account.
We will process following categories of personal data if you choose to provide it to us:

  • Name
  • City
  • Country/Language

We will process the following categories of personal data only in case you register a Dealer or Press profile:

  • Company profile: Company, Address, Postcode, City, State/Province, E-mail.
  • Web, Tel., Fax, VAT no.

We will also process the following categories of personal data connected to your cookies

  • Click history - navigation and browsing history

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

Sign in/Sign up with Facebook or Google
We allow you to sign up and log in using your Facebook or Google+ account. If you sign up using Facebook/Google+, this social media will ask your permission to share certain information from your social account with Sandberg. This may include your first name, last name, email address in order for us to verify your identity, general location, a link to your Facebook/Google+ profile and profile picture.

Who can access your data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimize our site and present you with relevant material.

What is the legal ground to process your personal data?

The processing of your personal data for your account is based on your consent when you create your Sandberg account. The processing of your personal data provide you with relevant product information is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active Sandberg account. You have the right to terminate your account at any time, if you choose to do so your account will cease to exist and you will be considered inactive. We will keep your personal data if there are any legal requirements and if there is an open dispute.
After your account has been terminated your data will be deleted.

Your right to object to processing of your data

You have the right to object to processing of your personal data that is based on Sandberg's legitimate interest by contacting privacysandberg.world. Your account will then be deleted and we will not be able to carry out our services to you.

Your right to withdraw your consent

You have the right to withdraw your consent from the processing of your personal data at any time. When you do so your account will cease to exist and Sandberg will not be able to provide you with the services mentioned above.

Why do we use your personal data?

We will use your personal data to send you marketing and information through e-mails.

What types of personal data do we collect?

We will process following categories of personal data if you choose to provide it to us:

  • Name, E-mail, Tel.
  • Country, Language

We will process the following categories of personal data only in case you're a Dealer, a Distributor or a Press media:

  • Company profile: Company, Address, Postcode, City, State/Province, E-mail.

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

We also include web beacons in HTML-formatted e-mail newsletters in order to count how many newsletters (or particular articles, links, etc.) are being accessed.

Who can access your data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing.
We never pass on, sell or swap your data for marketing purposes to third parties outside Sandberg.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to direct marketing.

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent.

Your right to withdraw your consent

You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing.
When you do so, Sandberg won't be able to send you any further direct marketing offers or information based on your consent.

You can opt out from direct marketing by the following means:

Why do we use your personal data?

We will use your personal data to send you marketing and information through SMS.

What types of personal data do we collect?

We will process following categories of personal data if you choose to provide it to us:

  • Mobile phone number, Name, E-mail
  • Country, Language

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

Who can access your data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing.
We never pass on, sell or swap your data for marketing purposes to third parties outside Sandberg.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to direct marketing.

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent.

Your right to withdraw your consent

You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing.
When you do so, Sandberg won't be able to send you any further direct marketing offers or information based on your consent.

You can opt out from direct marketing by the following means:

Why do we use your personal data?

We will process your data when you request an SMS notification. Your personal data will be used to send this notification to your mobile phone.

What types of personal data do we collect?

We will process following categories of personal data if you choose to provide it to us:

  • Mobile phone number, E-mail
  • Country, Language, Tracker

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

Who can access your data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you request a notification.

How long do we save your data?

We will keep your personal data until the requested notification is sent, and for security reasons, your data may remain in our sent message logs for 400 days.

Your right to withdraw your consent

You have the right to withdraw your consent for the processing of your personal data at any time. When you do so Sandberg, will not be able to provide you with the services mentioned above.

You may contact us on this email address to exercise your rights: privacysandberg.world

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for Sandberg to contact contestants regarding the competition, before and after an event, to identity contestants, verify the age of contestants, to contact winners, deliver and follow up on prize deliveries.

What types of personal data do we collect?

We will process following categories of personal data if you choose to provide it to us:

  • Name, E-mail, City
  • Country, Language
  • Winners: Address, Tel., Postcode, State/Province, Age
  • Information submitted in the contest

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

Who can access your data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to shipping suppliers for delivery of prizes.

Please note that if you are the winner of a contest, your name and country may be published in the list of winners on our website, in newsletters and/or on social media.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you choose to enter a competition.

How long do we save your data?

We will keep your personal data for 400 days after the competition has ended.

Your right to withdraw your consent

You have the right to withdraw your consent for the processing of your personal data at any time. When you do so Sandberg, will not be able to provide you with the services mentioned above.

You may contact us on this email address to exercise your rights: privacysandberg.world

Why do we use your personal data?
We use your data to enable the AI Assistant to provide customer support, specifically to answer your questions and assist you with your inquiries.

What types of personal data do we collect?
To use the AI Assistant, you are not required to enter any personally identifiable information, and we recommend that you do not provide personal data in your messages. Our system will store a log of questions and answers to improve the quality of the service, along with a session identifier (to allow you to revisit your conversation) and your IP address for technical reasons, such as to prevent abuse or attacks on the server.

Place of processing
Data is processed on our servers located in Europe. To generate accurate responses, your question may be sent (without any identifying data like IP address or session information) to our third-party AI providers listed below.

Who can access your data?
We may use third-party artificial intelligence models to generate responses. These providers include:

  • OpenAIPrivacy Policy / Data Processing Addendum .
    Location of processing: United States.
    OpenAI does not retain data from API usage for model training or other purposes and does not store or use your data beyond the immediate processing. We do not share any identifying data with OpenAI.
  • MistralLegal, Security and Data Privacy .
    Location of processing: Europe.
    Mistral processes only the content of your message for the purpose of generating a response and does not store personal data.

What is the legal ground to process your personal data?
We rely on your consent as the legal basis for processing your data. By using the AI Assistant, you consent to the processing of your messages as described.

How long do we save your data?
We may retain logs of interactions with the AI Assistant for up to 400 days for quality monitoring and improvement purposes.

Your right to withdraw your consent
You can withdraw your consent at any time. To do so, please contact us at: [email protected] .

We recommend reviewing our complete Privacy Policy, especially the section titled “Website and Cookies” .

Why do we use your personal data?

We will use your personal data to manage your queries, to handle complaints and warranty matters for products and technical support matters through e-mail, telephone and through social media.

What types of personal data do we collect?

We will process any data you provide to us, including the following categories:

  • Name, E-mail, Tel.
  • Country, Language

We will process the following categories of personal data only in case you're a Dealer, a Distributor or a Press media:

  • Company profile: Company, Address, Postcode, City, State/Province, E-mail.
  • Web, Tel., Fax, VAT no.

We may also record the IP address you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.

Who can access your data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above.

What is the legal ground to process your personal data?

The processing of your personal data is based on Sandberg's legitimate interest.

How long do we save your data?

We will keep your data for 365 days for telephone and emails logs and correncepondation and for 24 months for case management.

Your right to object to processing of your data

You have the right to object to the processing of your personal data that is based on Sandberg's legitimite interest. Sandberg will not continue to process the personal data unless we can demostrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

You may contact us on this email address to exercise your rights: privacysandberg.world

Birkerød, 24 April 2025